Valvoline Co. will give away a Nascar Ford Thunderbird Winston Cup race car in a new sweepstakes. The race car isn't legal for street driving, but Valvoline calls it "the ultimate collectible." The promotion through late June will get national ad support, with national TV starting the first week of May, including inNascar and PPG CART events, plus spot radio, newspapers and point of purchase. Bozell, New York, handles.
Copyright April 1997, Crain Communications Inc.