VANGUARD MEDIA IN MARKETING DEAL WITH KEFTA

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(Aug. 21, 2001) -- Urban media firm Vanguarde Media, New York, and marketing automation technology company Kefta, San Francisco, have formed a marketing deal to boost subscription rates for Vanguarde's properties such Honey, Heart & Soul and Savoy magazines. Kefta's platform allows launching and tracking of promotions online. -- Adrienne Mand

Copyright August 2001, Crain Communications Inc.

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