Two spots, with 51-year-old tough-guy actor Chazz Palminteri, break on youth-oriented programs on News Corp.'s Fox and AOL Time Warner's the WB, including Boston Public, 7th Heaven and American Idol, a new series on Fox that Coca-Cola sponsors.
Vanilla Coke is designed
The ads, designed to raise consumers' interest in the cream-soda-tasting brand, will run for six weeks and include radio, outdoor and Internet.
Vanilla Coke, which launched in May, is one of the soft-drink giant's biggest summer endeavors. Interpublic Group of Cos.' Martin Agency in Richmond, Va., handled.