×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

VarsityBooks.com to be featured merchant on AOL's ICQ service

Published on .

VarsityBooks.com, an online retailer to college students, will provide textbooks, goods and services geared to the college segment that subscribes to ICQ ("I Seek You"), an online community owned by America Online, under a three-year, multimillion-dollar deal. VarsityBooks.com will get premier placement in ICQ's student and shopping-targeted channels and on ICQ's instant messaging application; in turn, the online retailer will develop a co-branded student bookstore for ICQ. AOL also will receive warrants to purchase shares of VarsityBooks.com based on certain performance criteria.

Copyright January 2000, Crain Communications Inc.

In this article:
Most Popular