VarsityBooks picks K2 Design as interactive agency

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VarsityBooks.com, a Washington-based online discount store for college textbooks, has chosen interactive agency K2 Design, New York, to build its branding and advertising strategy, develop radio ads and place media. K2 Design will advise VarsityBooks.com in positioning its products and services to the college market.

Copyright March 1999, Crain Communications Inc.

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