Varsitybooks.com selects Burnett

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Online bookstore Varsitybooks.com has selected Leo Burnett USA, Chicago, following a review. The estimated $10 million account for the site, which promises to sell college textbooks for up to 40% off, could include TV, radio, outdoor and print. Ads are expected to be in place before the beginning of the year. Burnett replaces K2 Design, New York.

Copyright October 1999, Crain Communications Inc.

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