×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

VarTec enters long-distance battle

Published on .

VarTec Telecom launches its first national advertising tonight on ABC's "Monday Night Football," promoting its new DimeLine, or 10-10-811, long- distance dial-around service. VarTec has signed up boxer Sugar Ray Leonard as its spokesman for the :30 TV spot, part of a $50 million campaign that also includes print advertising and direct mail. The TV spot will air on "Monday Night Football" for seven weeks and points out the differences between VarTec's 10-10-811 and its competitors: AT&T Corp.'s One Rate and MCI WorldCom subidiary Telecom USA's 10-10-321.

Copyright October 1998, Crain Communications Inc.

In this article:
Most Popular