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The Vatican enters duty-free market

Published on .

ROME--The next time you are killing time between flights at a duty free shop you may notice a new brand - The Vatican. Italian merchandiser Hicmos, which is launching The Vatican Library Collection of gift items and T-shirts in December, has opted for an international marketing strategy that best targets tourists. The company says the items will be sold on airlines, duty-free stores and gift stores rather than through one major international retailer, as had first been considered.

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