Sports marketing experts are reluctant to go on the record, but they're virtually unanimous that Mr. Simpson's endorsement career is over even if proven innocent.
A just-completed survey of 712 journalists conducted by New York-based Jericho Promotions bears out that speculation. More than 70% of those who responded said that Hertz Corp. shouldn't reinstate its endorsement deal with Mr. Simpson even if he's acquitted of murdering his ex-wife, Nicole Brown Simpson, and her friend, Ronald Goldman.
Elsewhere in the ongoing Simpson drama:
Alka-Seltzer, Lysol and Midol were among the brands advertised during the Big 3 broadcast networks' coverage of pre-trial hearings last week. They are benefiting from daytime TV viewership that's up 30%. Still, the Big 3 are losing a bundle with such infrequent commercial breaks.
"O.J. Simpson: Juice on the Loose," a quickie video biography of Mr. Simpson from Vidmark Entertainment, is due in stores July 27; a portion of sales will go to charity. And Hollywood sources say a producer has an actor lined up to play Mr. Simpson for a TV movie and is shopping for a network.