Verizon was the top ad spender in radio in 2000, allocating more than $72 million to the medium, according to an analysis of the top 25 national radio advertisers conducted by radio rep firm Interep, New York. AT&T Corp. took the No. 2 spot with $56.4 million. Among the top 25 radio marketers, 17 increased their radio dollars in 2000 over the previous year, while also giving radio a bigger piece of their total ad spending budgets. The top radio advertising categories were retail, media, automotive and telecommunications. -- Cara Beardi
Copyright March 2001, Crain Communications Inc.