Veronis predicts best growth for cable TV, new media

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Cable TV and new-media advertising are the only sizable media segments that will see "consistent double-digit gains over the next five years," according to Veronis, Suhler & Associates' annual communications industry forecast.

Overall, the communications industry is projected to grow at a 7% compound rate between 1995 and 2000, reaching $353.3 billion by the end of this period. The gross domestic product over the same period is only expected to grow at a 5.5% annual compound clip.

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United Airlines is expected to name three to four finalists Monday for its $100 million global account, after hearing credentials presentations from agencies last week. Young & Rubicam is believed to be a front-runner; other agencies participating: Ammirati & Puris Lintas, Ogilvy & Mather Worldwide, Saatchi & Saatchi Advertising,
TBWA Chiat/Day, J. Walter Thompson USA, all New York, and Fallon McElligott, Minneapolis. Incumbent Leo Burnett USA, Chicago, is expected to remain in through the next round.

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