Overall, the communications industry is projected to grow at a 7% compound rate between 1995 and 2000, reaching $353.3 billion by the end of this period. The gross domestic product over the same period is only expected to grow at a 5.5% annual compound clip.
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United Airlines is expected to name three to four finalists Monday for its $100 million global account, after hearing credentials presentations from agencies last week. Young & Rubicam is believed to be a front-runner; other agencies participating: Ammirati & Puris Lintas, Ogilvy & Mather Worldwide, Saatchi & Saatchi Advertising, TBWA Chiat/Day, J. Walter Thompson USA, all New York, and Fallon McElligott, Minneapolis. Incumbent Leo Burnett USA, Chicago, is expected to remain in through the next round.