Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Subway Sandwiches' western Washington group of 160 stores, in two new commercials, thinks younger than the 25-54 demographic targeted by Subway's national advertising. The spots from EvansGroup, Seattle, eschew the classic fast-food imagery of bouncing heads of lettuce and happy employees. Instead, they take young adults to a modern coffeehouse "poetry slam," where performance artists pontificate against "lukewarm burger....beneath a greasy heat lamp." The tagline: "Get sub conscious, go to Subway."
Most Popular
In this article: