WELL-VERSED IN SUB CULTURE

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Subway Sandwiches' western Washington group of 160 stores, in two new commercials, thinks younger than the 25-54 demographic targeted by Subway's national advertising. The spots from EvansGroup, Seattle, eschew the classic fast-food imagery of bouncing heads of lettuce and happy employees. Instead, they take young adults to a modern coffeehouse "poetry slam," where performance artists pontificate against "lukewarm burger....beneath a greasy heat lamp." The tagline: "Get sub conscious, go to Subway."
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