Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


By Published on .

SAN FRANCISCO (AdAge.com) -- The Gap Inc. has named veteran advertising executive Peter Hempel as executive vice president of marketing for its Gap stores brand.

Mr. Hempel, 42, formerly an executive vice president and general manager at Interpublic Group of Cos.' Lowe Lintas & Partners, New York, will be charged with overseeing all aspects of global marketing for the core Gap stores. He will report to Gap's president, Ken Pilot, and will also work with Amy Schoening, Gap Inc.'s chief marketing officer.

Mr. Hempel will oversee the extensive in-house advertising unit of the core Gap store brand, which is struggling with sales. The brand's last two campaigns, for its Christmas and spring lines, were created by Modernista!, Boston. With Mr. Hempel's appointment, San Francisco-based Gap Inc., whose other brands include Banana Republic and Old Navy, still needs to fill a top marketing vacancy in its Banana Republic stores.

Last month, The Gap Inc.'s Old Navy named Tom Clendenin as senior vice president of marketing, replacing Richard Crisman who is on medical leave. Mr. Clendenin previously was vice president of marketing at ESPN.

Most Popular
In this article: