Mr. Hempel, 42, formerly an executive vice president and general manager at Interpublic Group of Cos.' Lowe Lintas & Partners, New York, will be charged with overseeing all aspects of global marketing for the core Gap stores. He will report to Gap's president, Ken Pilot, and will also work with Amy Schoening, Gap Inc.'s chief marketing officer.
Mr. Hempel will oversee the extensive in-house advertising unit of the core Gap store brand, which is struggling with sales. The brand's last two campaigns, for its Christmas and spring lines, were created by Modernista!, Boston. With Mr. Hempel's appointment, San Francisco-based Gap Inc., whose other brands include Banana Republic and Old Navy, still needs to fill a top marketing vacancy in its Banana Republic stores.
Last month, The Gap Inc.'s Old Navy named Tom Clendenin as senior vice president of marketing, replacing Richard Crisman who is on medical leave. Mr. Clendenin previously was vice president of marketing at ESPN.