Sports marketing firm IMG is also an investor and will help develop programming for the channel devoted to tennis around the clock.
Programming will include ATP Tour events; Sanex WTA, Senior Men's Tour and World Team Tennis; replays of classic matches and instructional shows.
Wilson Sporting Goods and Prince have committed as advertisers, the network said. No distribution figures for the channel's launch were released. -- David Goetzl
Copyright August 2001, Crain Communications Inc.