Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Viacom Retail Group names DDB Needham

Published on .

Viacom Retail Group hired DDB Needham Worldwide, Dallas, as agency of record for the launch of its retail stores, including advertising, interactive marketing and public relations. Spending was undisclosed but estimated to be $10 million.

The assignment includes handling the flagship Viacom Entertainment store launched in Chicago last May, and the rollout of other store concepts, starting with a Nickelodeon store that will open in November at the Mall of America. Viacom will launch three mall-based Nickelodeon stores in the fall and 15 to 20 next year; officials at Viacom said they plan to test three new store concepts next year.

Copyright September 1997, Crain Communications Inc.

Most Popular
In this article: