×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Viant Corp. breaks first ad effort

Published on .

Viant Corp., an e-commerce and Web site development company, broke its first brand advertising effort under the theme, "Is 'big' big enough?" in full-page ads running this week in The Wall Street Journal and Financial Times; additional print and online ads will run throughout the summer. The campaign copy challenges digital economy executives to challenge pre-existing business assumptions everyday. Duffy, New York, handles.

Copyright May 2000, Crain Communications Inc.

Most Popular
In this article: