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Victoria's Secret backs Webcast

Published on .

Intimate Brands, Columbus, Ohio, will promote the upcoming Webcast of Victoria's Secret's annual fashion show with an ad on the Super Bowl broadcast, page ads in major newspapers and banner ads online. The campaign from Resource Marketing will direct consumers to the Feb. 3 Webcast of the spring show on the store's Web site.

Copyright January 1999, Crain Communications Inc.

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