WEEK'S MOST REMEMBERED SPOT|
Angelic Victoria's Secret
Client: Limited's Victoria's Secret
Brand: Victoria's Secret
Title: New Angels
Agency: Victoria's Secret In-House
After being criticized for its raunchy-edged promo last year, Victoria's Secrets has brought in the angels this time around. They're nearly naked, of course. This spot received the highest consumer recall score for the period of Aug. 20 to Sept. 3 in the bi-weekly Intermedia Advertising Group survey.
Controversial Ace Spot|
Client: Ace Hardware
Brand: Ace Hardware
Agency: Goodby, Silverstein & Partners
In a controversial campaign that crosses the journalism-commerce line, John Madden appears to hawk Ace hardware as he does a live sports newscast.
Sept. 11 Trauma|
Client: Project Libery
Brand: Public Service Announcement
Agency: The Sloan Group, New York
Sponsored by New York State and the federal government, Project Liberty promotes treatment for those still suffering from post-Sept. 11 emotional trauma.
Nasdaq Fights Back|
Agency: McKinney & Silver, Raleigh, N.C. In an effort to rehabilitate its badly tattered image, Nasdaq trots out some heavyweight corporate executives.
Client: Procter & Gamble Co.
Brand: Crest SpinBrush
Agency: D'Arcy, Masius, Benton & Bowles
The latest round in the high-tech toothbrush wars.
Client: American Honda Motor Co.
Agency: Rubin Postear
Imagine creating a new car design so hot that desperate competitors send fleets of spy planes to photograph it during desert test runs. This spot glories in that fiction.