TV Spots of the Week | MediaPlayer

VICTORIA'S SECRET BRINGS IN THE ANGELS

And Other Current TV Commercials of Note

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WEEK'S MOST REMEMBERED SPOT
Angelic Victoria's Secret
Client: Limited's Victoria's Secret
Brand: Victoria's Secret
Title: New Angels
Agency: Victoria's Secret In-House

After being criticized for its raunchy-edged promo last year, Victoria's Secrets has brought in the angels this time around. They're nearly naked, of course. This spot received the highest consumer recall score for the period of Aug. 20 to Sept. 3 in the bi-weekly Intermedia Advertising Group survey.

Controversial Ace Spot
Client: Ace Hardware
Brand: Ace Hardware
Title: Telestrator
Agency: Goodby, Silverstein & Partners

In a controversial campaign that crosses the journalism-commerce line, John Madden appears to hawk Ace hardware as he does a live sports newscast.

Sept. 11 Trauma
Client: Project Libery
Brand: Public Service Announcement
Title: Rescuers
Agency: The Sloan Group, New York

Sponsored by New York State and the federal government, Project Liberty promotes treatment for those still suffering from post-Sept. 11 emotional trauma.

Nasdaq Fights Back
Client: Nasdaq
Brand: Nasdaq
Title: Nasdaq
Agency: McKinney & Silver, Raleigh, N.C. In an effort to rehabilitate its badly tattered image, Nasdaq trots out some heavyweight corporate executives.

SpinBrush
Client: Procter & Gamble Co.
Brand: Crest SpinBrush
Title: Polisher
Agency: D'Arcy, Masius, Benton & Bowles

The latest round in the high-tech toothbrush wars.

Honda Accord
Client: American Honda Motor Co.
Brand: Accord
Title: Armada
Agency: Rubin Postear

Imagine creating a new car design so hot that desperate competitors send fleets of spy planes to photograph it during desert test runs. This spot glories in that fiction.

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