After the Victory of Brand Obama, Now What?

What the Post-Election Period Has in Store for Agencies, Marketers and Media Cos.

Published on .

A historic presidential election during an equally historic financial crisis. The latest news and analysis from Ad Age's continuing coverage of the 2008 post-election period and what it means for agencies, advertisers and media companies.
Barack Obama and Audacity of Marketing

Barack Obama and Audacity of Marketing

Bold Strategy Challenging Traditional Assumptions Offers Up an Object Lesson

NEW YORK (AdAge.com) -- Four years after delivering the speech called "The Audacity of Hope" that would launch him towards the White House, Barack Obama has become a case study in audacious marketing, an object lesson on why you should forget inherited notions of whom your audience can be.

One-Way Media Lost the Election As Cable, Interactive Dominated

One-Way Media Lost the Election As Cable, Interactive Dominated

From 'SNL' to Facebook, a Look at Some of the Winners and Losers and What It Means

NEW YORK (AdAge.com) -- Barack Obama's historic campaign for the presidency rode the wave of a sea change in the way that consumers access, personalize and share news and information. That transformation was happening with or without the election, but the campaign activated millions of young people already accustomed to consuming media in different ways.

An Instant Overhaul for Tainted Brand America

An Instant Overhaul for Tainted Brand America

But More Than an Obama Election Win Is Needed for World's Current Captivation With U.S. to Outlast Honeymoon

NEW YORK (AdAge.com) -- In the hours following Barack Obama's resounding victory, Kenya declared a national holiday, and the residents of the Japanese town Obama did the hula in the streets. After years of suffering a reputation as a menacing bully, suddenly America had a new countenance. The world, it seemed, was warmly embracing President-elect Obama -- and, by extension, his fellow Americans.

What Next for Database of 3 Million Barack Fans?

What Next for Database of 3 Million Barack Fans?

President-Elect Likely to Continue Digital Dialogue With American Public

NEW YORK (AdAge.com) -- During his two-year election campaign, Barack Obama and his marketing machine achieved unprecedented success in their use of direct/database marketing for a politician.

Win Won't Loosen Consumers' Grip  on Their Wallets

Win Won't Loosen Consumers' Grip on Their Wallets

Exclusive Survey: Anxiety over Housing, Job Losses Dampens Hope for Future

NEW YORK (AdAge.com) -- The American public may have been dancing in the streets following the historic election of Barack Obama, but that doesn't mean the markets will be recovering anytime soon.

To Rebuild, GOP Must Tear Down Its Brand and Return to Core Values

To Rebuild, GOP Must Tear Down Its Brand and Return to Core Values

Some Advice for the Republican Party After the Election

NEW YORK (AdAge.com) -- After the beating just received by the Republicans, the question on the minds of many is: What can the party possibly do to recover? Or, to put it in marketing speak, How does it rebrand? The answer might simply be: It doesn't.

The Team That Brought You the New President

The Team That Brought You the New President

How Plouffe, Axelrod and the Rest of the Gang Built a Master Campaign

WASHINGTON (AdAge.com) -- The genius of Barack Obama's team, led by David Plouffe and senior adviser David Axelrod, and ad group GMMB, was its recognition that brand integration has transcended mere marketing to become a blend of technology, targeting, staffing, outreach and fundraising.

Run Wasn't Enough to Help Chicago Papers

Run Wasn't Enough to Help Chicago Papers

Hometown Hero Couldn't Boost Daily Circ Despite Intense Local Interest

CHICAGO (AdAge.com) -- The Chicago Tribune's post-election sales surge raises question about why the story of Barack Obama's run failed to boost newspaper sales in his hometown.

Your Industry Could Be on Receiving End of 'Change'

An Ad Age Editorial

We're not going very far out on a limb by saying that the election of Barack Obama as president of the U.S. last week was greeted with enthusiasm by the advertising, marketing and media industries. But as with all things political, his election is a mixed blessing.

Who Will Ape McCain Brand Suicide With Embrace of Palin?

Who Will Ape McCain Brand Suicide With Embrace of Palin?

Now That Even Fox News Is Bashing Her, Alaska Gov's Supposed Future as a Media Star Looks Suddenly Iffy

In hindsight, there were flawed, self-destructive calls, but surely we'll see increasing consensus that McCain's real moment of ruin was his impulsive selection of Sarah Palin as his running mate.

DTC Implications Likely as Waxman Targets Dingell

4A's Prepares for 'Immediate Scrutiny'

WASHINGTON (AdAge.com) -- Tuesday's Democratic congressional win is kicking off a battle among two leaders of the House of Representatives for a top committee post with potentially big TV advertising implications.

The Digital President

Viewpoint: Adam Cahill, Senior VP-General Manager, Carat Boston

The genius of Barack Obama's approach to social media throughout the 2008 presidential campaign was that it was never actually about him (to paraphrase from his election night speech).

New York Times, Chicago Sun-Times Go Back to Press

New York Times, Chicago Sun-Times Go Back to Press

For the First Draft of History? Readers Line up Around the Block

NEW YORK (AdAge.com) -- Newspapers savored their brightest day of sun for a long time today as readers lined up to buy copies reporting the historic results of yesterday's election of Sen. Barack Obama as the 44th U.S. president. Turns out that the making of history reminds people what it is they like about newsprint -- its permanence. Unfortunately for the newspaper industry, there aren't many days like Nov. 4, 2008.

Obama Win Could Spur Holiday Sales

Retail Group Says Spending, Consumer Confidence Likely to Increase Due to Election

NEW YORK (AdAge.com) -- In a survey by the International Council of Shopping Centers and Goldman Sachs, 8% of respondents said they are likely to increase holiday spending, thanks to the historic election of Sen. Obama to the White House. By contrast, only 5% said they would have increased spending if Sen. John McCain had been elected.

What Marketers Can Learn From Obama's Campaign

What Marketers Can Learn From Obama's Campaign

Change -- and Positioning -- You Can Believe in

Nov. 4, 2008, will go down in history as the biggest day ever in the history of marketing.

Obama, Democrat Win Could Cause Industry 'Pain'

DTC Curbs, Privacy Czar and Expanded FTC Oversight Among Possible Changes

WASHINGTON (AdAge.com) -- Now that the election's over and Sen. Barack Obama is the president-elect, the real fighting can begin. With the Democrats riding to victory with promises of change, it's a safe bet the next Congress and administration will look to make a mark on advertising and marketing issues.

How Obama Killed 'Election Day' and Became President

How Obama Killed 'Election Day' and Became President

Axelrod & Co. Understood Time Shifting and Consumer Control

There is no doubt that this year presented the toughest political climate for Republicans since Watergate; indeed, this campaign has been an uphill fight for John McCain or any GOP nominee. That said, Barack Obama, David Axelrod and their team deserve a huge amount of respect and credit for running a nearly flawless campaign.

Media Outlets Say Goodbye to Their Best Story

Media Outlets Say Goodbye to Their Best Story

Record Ratings for Election Coverage, but Now What?

NEW YORK (AdAge.com) -- Wall Street got its bailout. The media business got Sens. Obama, McCain and Clinton and Gov. Palin.

On Election Night, a Street-Level Marketing View

On Election Night, a Street-Level Marketing View

On the Way to Obama's Rally, Vendors, Storefronts and a Coffee Shop Not Named Starbucks

CHICAGO (AdAge.com) -- Barack Obama's big election-night rally seems to be drawing most of Chicago, and Ad Age's Chicago Bureau was no exception. In the hours leading up to the event, we scoured the premises and its surroundings for all things media and marketing.

In this article:
Most Popular