Procter & Gamble Co. launched a newly redesigned Web site for its Vidal Sassoon haircare line, VS Sassoon
, to be introduced nationally in September. Giant Step, Chicago and New York, created the site, which aims to drive trial and awareness of the new product line through personalized content. Updated Flash slide shows of the latest Vidal Sassoon Hair Collections, each accompanied by an original audio track, are on the site, which will provide users with personal consultations with Sassoon stylists.
Copyright August 2000, Crain Communications Inc.