VIDEO: 'Army Wives' Marks Watershed for Lifetime

A Brian Steinberg Media Review for Media People

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NEW YORK (AdAge.com) -- With its new "Army Wives" offering up a fast-paced story line spiced with bar fights, bitchy infighting, post traumatic stress syndrome and plenty of sexual tension set against the backdrop of an Army base linked to the ongoing wars in Iraq and Afghanistan, Lifetime has taken a bold step in its quest to be known for original scripted dramas rather than tepid movie-of-the-week fare. Ad Age TV editor Brian Steinberg critiques the new show that has thus far drawn Procter & Gamble, Target and AT&T as advertisers.

Also see the full print story about "Army of Wives."



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