Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

VIDEO: New Boom Market: Older Boomer Women

Interview With 'Prime Time Women' Author Marti Barletta

By Published on .

NEW YORK (AdAge.com) -- Long ignored by the marketing industry, 50- to 70-year-old women are about to become the richest demographic in U.S. history, according to Marti Barletta in her new book, "Prime Time Women." In this interview, the CEO of Chicago's TrendSight Group and author of the 2002 book "Marketing to Women," says that over the next 10 years the boomer generation's leading female edge will transform the American market in nearly every consumer product category. Despite this, she scoffs, the advertising business continues to operate on outdated research as it exclusively focuses on much younger audiences.

Advertising Age Embedded Player
Most Popular
In this article: