Nearly 4,000 beer distributors, suppliers and industry experts gathered this week in Las Vegas for the National Beer Wholesalers Associations annual meeting. While there was plenty of frank talk about the challenges facing the industry, including continued beer volume declines, there was also plenty of buzz about the new "renaissance" in beer, marked by a surge in innovation. A highlight of the convention is the sprawling trade show floor, where vendors of everything from electronic cigarettes to technologically advanced beer pitchers sought business from beer distributors.
Ad Age took a spin through the trade show. Here is what we found:
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