|Carat Americas CEO David Verklin discusses his new book in this 10-minute video interview. | ALSO: Comment in the 'Your Opinion' box below.|
Mr. Verklin, who heads the world's fourth-largest media-buying company, is well known throughout the industry for his prescient visions on the future of marketing communications. The book, which he co-authored with the recently deceased Bernice Kanner, is a journey across the broad landscape of media change and upheaval. In this freewheeling 10-minute video interview, he discusses the "snake oil salesmanship" of the upfront process, the crucial role pornography plays in shaping new uses for emerging digital media technology, and Super Bowl ad prices that are getting "tougher and tougher to rationalize."