VIDEO: Madison Avenue Stampedes Onto Facebook

Social-Networking Site Becomes Virtual Frat House for Marketing Pooh-Bahs

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NEW YORK (AdAge.com) -- Executives from across the spectrum of advertising, marketing and media are stampeding onto Facebook, the wildly popular social-networking site that used to be the exclusive realm of college students, reports Ad Age editor-at-large Matt Creamer. Creamer, who signed up for a Facebook page three months ago, details how thousands of employees from the largest ad agencies, media giants and marketing companies such as Procter & Gamble, Unilever, Coca-Cola and American Express are using Facebook not for demographic research on the youth market, but rather to exploit the site's functions for their own business-networking pursuits, personal expression and just plain goofy fun.

Also see the related print story, Would You Let These People Friend You?



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