VIDEO: Making TV Commercials the Carbon-Neutral Way

Versus Network and Brooklyn Bros. Ad Agency Pioneer New System

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NEW YORK (AdAge.com) -- In what is believed to be the first effort of its kind, the Versus cable TV network and Brooklyn Brothers ad agency have just completed producing a campaign of TV commercials in a carbon-neutral manner. Working with ERM, a London-based environmental-engineering firm, Brooklyn Brothers has created a software system that tracks and quantifies the amount of carbon pollutants generated when making TV commercials with studio and remote-location film shoots. The system was used to calculate the carbon footprint of a shoot that produced 15 TV commercials for Versus.



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