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VIDEO: Marketing the World's Most Expensive Boats

Billionaire Consumers Flock to Monaco Yacht Show

By Published on .

NEW YORK (AdAge.com) -- Luring together the marketers and consumers of the world's most expensive pleasure boats, this week's annual Monaco Yacht Show holds a rarefied status in the world of luxury goods sales. In this interview taped before she jetted off to the French Riviera city-state to cover the event, Power and Motoryacht magazine executive editor Diane Byrne discusses the latest trends among the boat-buying elite and the marketers who target them. Many of the custom craft on display at the show sell for between $50 million to $100 million and require a recurring annual outlay of 10% of that amount for fuel, crew, maintenance and the onboard consumables considered de rigueur by the rich and famous afloat.




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