VIDEO: Obesity Fears Fail to Dampen Kids TV Upfront Sales

Marketers, Networks Adjust Rapidly to New Realities

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NEW YORK ( -- Despite fears that recent actions by the Federal Trade Commission and pullbacks by food marketersfrom some children's programing would dampen this year's kids TV upfront, sellers like Nickelodeon and the Cartoon Network will actually top last year's upfront sales. In this four-minute video report, Ad Age media reporter Andrew Hampp explains how the children's TV networks moved rapidly to diversify their sales efforts beyond food products, while food marketers adjusted their advertising strategies across all entertainment networks to ultimately spend as much as they did last year. One result of these shifts is that viewers will likely see more automotive, financial and real-estate ads on cartoon shows as more marketers buy into the idea of reaching parents who watch those shows with their children.

Also see print story, Kiddie Cablers Doing Just Fine With New Diet

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