The new company, Broadcasters Market Research Co., will provide Taiwan's largest nationwide TV audience people meter research. The first data is scheduled for release in January 2002.
"This project was initiated by the Broadcasting Development Fund. There is a true need for dependable TV audience ratings in Taiwan," says Nagasaburo Miyamoto, Video Research's director-strategic planning. "We will expand our services to syndicated and custom marketing research to better serve our clients," he adds.
Copyright January 2001, Crain Communications Inc.