NEW YORK (AdAge.com) -- Nothing aggravates blogger Joseph Jaffe more than marketers that employ fakery, manipulation and heavy-handed lawyers in their social-media interactions with consumers. Author of the books "Life After the 30-Second Spot" and "Join the Conversation," Jaffe is the head of the marketing consulting company Crayon. He also runs the blog JaffeJuice, which is No. 26 on Ad Age's Power 150 ranking of the top media and marketing blogs. This video contains eight minutes of his remarks at the recent Association of National Advertisers' Integrated Marketing Conference.