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VIDEO: This Week in Media With Nat Ives

MTV's Britney Flop, Alpha Media vs. Wenner, NYT's New Fashion Plan

By Published on .

NEW YORK (AdAge.com) -- MTV, which is in decline as a force in music marketing, and Britney Spears, who is grappling with some serious brand issues of her own, both desperately needed Sunday's MTV Video Music Awards to be a smash hit. But, as Ad Age media reporter Nat Ives details in this video report, the night was a disaster for both. Also, Ives explains why a rivalry between Alpha Media and Wenner Media is likely to escalate as a result of a speculated executive move, and how a New York Times plan for a new website is likely to have a ripple effect in the fashion advertising business.

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