Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

European Cost of Cost of Target

launch hardware software age Agency Ad

Product Date Technology in Europe in Europe group for launch budget

Sony PlayStation Sept. 32-bit CD $480 $61-$70 16-21 Simons, Palmer $48 million

Nintendo Ultra April รพ1996 64-bit cartridge $400 $32-$96 15+ J. Walter Thompson Not available

Sega Saturn July 32-bit CD $638* $62-$78 18-25 McCann-Erickson $22 million

*Includes one piece of game software. Source: ????

Most Popular
In this article: