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FOUR VIE FOR AT&T BROADBAND CORPORATE BRAND PROJECT

Published on .

(July 16, 2001) -- AT&T Corp.'s AT&T Broadband unit confirmed a review for a corporate brand project that could be derailed if Comcast Corp.'s $58 billion bid for the unit goes through.

WPP Group's Y&R Advertising, New York; Havas Advertising's Arnold Worldwide, Boston; and Kirshenbaum Bond & Partners and 1919, New York, are participating, according to an AT&T Broadband employee.

A Y&R spokeswoman had no knowledge of the agency's participation. Other agencies did not immediately return calls.

Former Burger King Corp. executive Gary Langstaff, a 1919 partner, is an AT&T Broadband consultant. Billings could not be determined.

Copyright July 2001, Crain Communications Inc.

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