'VIEW' HOST NAMED SPOKESWOMAN FOR SHOE CHAIN

Star Jones to Serve as 'Chief of Consumer Style' for Payless

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NEW YORK (AdAge.com) -- Payless ShoeSource has signed ABC talk show co-host Star Jones as its spokeswoman.

Payless said Ms. Jones, who is known for her love of shoes, will

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appear in a spring ad campaign and also will serve as "chief of consumer style" and in a public relations capacity.

Barkley, Evergreen & Partners, Kansas City, Mo., is the chain's agency for creative.

Payless recently has put its $60 million media account into review. The list of competing shops is Carat USA, Chicago; Grey Global Group's MediaCom, New York; WPP Group's Mediaedge:CIA, New York; Interpublic Group of Cos.' Campbell Mithun's media unit, Cash Plus, Minneapolis; and Bcom3 Group's StarLink, Chicago.

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