TV Spots of the Week | Media Player

VIEWING JENNY CRAIG'S UNDERWEAR

And Other Current TV Commercials of Note

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Macintosh
Jennie Craig's Underwear
Client: Jenny Craig
Brand: Post-Holiday Dieting
Title: "Underwear"
Agency: Johnson Ukropina, Irvine, Calif.
Taking aim at the guilty dream of every chubby woman to once again fit into sexually alluring clothing, Jenny Craig hangs its diet pitch right on the line.

Christmas Stalkers
Client: Wherehouse Music
Brand: DVDs
Title: "Little Stalkers"
Agency: Colby & Parnters, Santa Monica, Calif. Creepy Christmas creatures pay a late-night visit to an unsuspecting consumer.

Drugs & Terrorists?
Client: White House Office of National Drug Control Policy
Brand: Anti-Drug Campaign
Title: "Moral Loophole"
Agency: Ogilvy & Mather, New York

Here's the latest in the series of TV ads the White House believes will combat illicit drug use by children. Makes you wonder what the White House poo-bahs are smoking.

Smell of a Good Car
Client: Kia
Brand: Kia 2003 Models
Title: "Date"
Agency: Davidandgoliath, Los Angeles

Everybody knows chicks love the smell of a new car, right? So why not rub yourself on your front seats before picking up your date?

WEEK'S MOST REMEMBERED SPOT
Mallectomy
Client: Pier 1 Imports
Brand: Pier 1 Christmas shopping
Title: "Mallectomy"
Agency: Campbell-Ewald

Mixing the imagery of a Dickensian Christmas with modern shopping frenzy, Kirsty Alley exorts women shoppers to have a 'Mallectomy' and connect with their real feelings at Pier 1. This spot received the highest consumer recall score for the period of Nov. 25 to Dec. 8 in the bi-weekly Intermedia Advertising Group survey.

The Run
Client: Nissan North America
Brand: Nissan 350Z sports car
Title: "The Run"
Agency: Designory, Long Beach, Calif., and Creative Domain, Hollywood, Calif.

Hyped as a breakthrough production akin to BMW Films, this two-minute spot is incredibly boring. A car races down a street at 123 miles an hour. Viewers see the car. Speeding down the street. No humans. No conflict. No drama. Boring.

Chauffeur Lessons
Client: Ford Motor Co.
Brand: Taurus 2003
Title: "Chauffeur"
Agency: J. Walter Thompson

Imagine a Taurus as a posh executive limousine. This is Ford's first Taurus TV campaign in two years.

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