The company's new advanced targeting capability allows advertisers to deliver messages by demographic profile, including age, income and gender, and within subcategories, such as "shoes" within the Shop channel or "comedy" within the Movie channel. Advertisers can include company logos and other graphics in the messages.
The "Absolut Insights" campaign for Absolut Vodka by Omnicom Group's TBWA/Chiat/Day is the first to micro-target consumers. -- Catharine P. Taylor
Copyright August 2001, Crain Communications Inc.