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VINTNERS LOSE ARDOR FOR ADVERTISING (CHART)

Published on .

Wine advertising by medium, 1991-95

(in millions; constant dollars, not adjusted for inflation)

1991 1992 1993 1994 1995

Magazines 20.6 29.2 19.2 8.3 9.0

Newspapers 1.2 2.0 1.2 2.9 0.8

Outdoor 0.5 1.5 0.4 1.3 1.2

TV 64.2 47.2 41.4 28.3 46.6

Radio 5.8 5 8 8 10.7

------Total 92.3 84.9 70.2 48.7 68.3

Source: Wine Business Monthly/Steve Barsby & Assocates

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