Vintners mull proposed regs

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The Wine Institute is welcoming the opportunity for public comment on newly proposed government regulations on making health claims in labeling and advertising, while the industry group itself opposes the proposals, a spokeswoman said. The proposed regulations, issued this week, would ban claims that wine can have a health benefit unless the claims are balanced and sufficiently detailed. The Bureau of Alcohol, Tobacco & Firearms also proposed eliminating any wine ads with health claims unless the ads are sure to avoid possible consumer confusion. And ATF seeks comment on whether statements directing consumers to information sources such as the U.S. Government Dietary Guidelines are misleading; vintners already are allowed to make such statements.

Copyright October 1999, Crain Communications Inc.

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