Entertainment sites were among the top traffic getters, with Grab.com, an entertainment and gaming site offering a $1 billion jackpot, the top newcomer of the year with 13.5 million unique visitors in December 2000. Traffic to the site increased by 115.8% since its debut in March at 6.2 million unique visitors. Top advertiser Half.com was the top gainer among the top 25 newcomers according to post-debut traffic growth. With nearly 800 million online-ad impressions in 2000, traffic to the site grew 537.2% since it first appeared in March, increasing from 1.3 million to 8.2 million unique visitors in December 2000.
Copyright February 2001, Crain Communications Inc.