Virgin Entertainment dips into free access game

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Virgin Entertainment Group on April 10 unveils Webplayer by Virginconnect. Virgin is partnering with Internet Appliance Network to give away 10,000 Internet appliances to access the Web and send and receive e-mail. Consumers must qualify for the device by filling out a survey and agreeing to receive targeted advertising and offers from merchant partners. The service is free for the first year, then costs $50 annually. Thirty-five merchant partners' sites are highlighted in the Virginconnect browser including: E-Trade Securities, MSN Expedia and Tickets.com. IAN is creating Web ads as well as promotions that Virgin will post in its retail stores. Spending was undisclosed.

Copyright April 2000, Crain Communications Inc.

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