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Virgin flies to TV in $11 mil campaign

Published on .

Virgin Atlantic Airlines is upping its media budget to use the unusual theme of calming "panic" before takeoff in a new branding spot to break this week from CMG Communications, New York and Norwalk. The five spots in the estimated $11 million-plus spot campaign are Virgin's first TV ads in two years.

Copyright April 1997, Crain Communications Inc.

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