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Virgin Mobile USA opens $80 mil review

Published on .

Virgin Mobile USA, a new wireless division of Virgin Group, is seeking an ad agency for an account anticipated at $80 million, executives familiar with the situation said. A number of Los Angeles and San Francisco shops are participating. Virgin last year launched a wireless business in the U.K., and plans other ventures in Australia, Asia and Europe.

Copyright October 2000, Crain Communications Inc.

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