Virginia Tech boasts own cereal

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The top-rated Virginia Tech football team says it will become the first college team ever to have a cereal named after itself - Hokie Toasties. The deal was put together by sports marketing company Octagon Marketing, McLean, Va., and PLB Sports, Pittsburgh. PLB was the company behind Flutie Flakes, named after Doug Flutie, quarterback of the Buffalo Bills.

Copyright December 1999, Crain Communications Inc.

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