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Visa in baseball's lineup

Published on .

Major League Baseball is said to have finalized a deal with Visa USA to come aboard as a sponsor, a long-term pact estimated at $50 million. Visa will leverage its deal this year with a promo tied to the selling of World Series tickets, in which it will be able to use the line "and they don't take American Express" in an ad campaign from BBDO Worldwide, New York.

Copyright April 1997, Crain Communications Inc.

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