Visa USA has signed a major advertising deal with Conde Net's Epicurious, part of an aggressive effort to bump up the credit card marketer's Internet presence. Visa this month launches a yearlong "Cities to Dine For" program of restaurant reviews on Epicurious Food and Epicurious Travel. The marketer will entice visitors to search for restaurants by city and cuisine.
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Copyright May 1997, Crain Communications Inc.