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Visa builds Web presence with Epicurious tie-in

Published on .

Visa USA has signed a major advertising deal with Conde Net's Epicurious, part of an aggressive effort to bump up the credit card marketer's Internet presence. Visa this month launches a yearlong "Cities to Dine For" program of restaurant reviews on Epicurious Food and Epicurious Travel. The marketer will entice visitors to search for restaurants by city and cuisine.

For more on this story, see the full article in INTERACTIVE.

Copyright May 1997, Crain Communications Inc.

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