Visa USA, San Francisco, teamed up with DirectTV, Kroger Co., New York City Transit and NFLShop for a sweepstakes promotion to support its sponsorship of the National Football League. Visa will give away trips to Super Bowl XXXV, Visa NFL gift cards worth $500 each and NFL merchandise to consumers who use their Visa cards for purchases at participating merchants. The sweepstakes will be supported by a TV spot from BBDO
Worldwide, New York, as well as newspaper ads, outdoor, in-store displays and online efforts.
Copyright July 2000, Crain Communications Inc.