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Visa, Penske in motorsports pact

Published on .

Visa USA, San Francisco, and Penske Motorsports, Detroit, signed a three-year co-marketing agreement making Visa the official card of Penske at its auto racetracks and for buying its motorsports merchandise. The agreement gives Visa ads in Penske's race programs and track signage. Marketing opportunities include a Penske/Visa corporate card program and cardholder ticket deals at Penske tracks.

Copyright August 1998, Crain Communications Inc.

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