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Visa picks BBDO for $25 mil global project

Published on .

BBDO Worldwide, New York, has been given a new $25 million global advertising assignment from Visa International. Print ads broke last week, and TV commercials starting in two months will present a unified Visa brand image internationally. Several agencies handle Visa's international business; BBDO is the advertising agency of record for Visa's U.S. ad account.

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