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Visa promotes protections

Published on .

Visa USA tomorrow runs an ad in USA Today's Money section promoting its new policy regarding cardholder liability for unauthorized transactions. Starting this fall, cardholders will not be liable for transactions if they report the loss, theft or unauthorized use of a card within two days; after two days they will be liable for a maximum of $50, well below federal regulations. BBDO Worldwide, New York, handles; Visa still is deciding whether to run more ad support for the policy.

Copyright August 1997, Crain Communications Inc.

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