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New Visa promotion

Published on .

Visa U.S.A., San Francisco, will back a "Visa Rewards for Your Home" promotion with a multimillion-dollar radio and print ad campaign this spring. Visa will offer cardholders savings on home-related products and services, tying in with 25 retail and direct marketing companies. This includes eight Select Merchant partners, where cardholders can earn double credits toward savings certificates: Bed Bath & Beyond, Damark International, Omaha Steaks, Payless Cashways, Service Merchandise, The Sharper Image, Staples and Wallpapers To Go. BBDO, New York, is Visa's agency.

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